Apply the COMPARABLE checklist to the comparison “How much of a rule does UGC play in your purchasing decisions?”
What are some strengths of the comparison? What might be a better comparison?L
Look up the source of the infographic. How might the interests of the producer of the graphic affect the presentation of the information?
![whatlegalmarketersneedtoknowaboutmillennials_4f6e08d2b5827[1]](http://www.makingfaircomparisons.us/wp-content/uploads/2012/05/whatlegalmarketersneedtoknowaboutmillennials_4f6e08d2b58271.jpg)